BBDO Chile Commissioned us their Pepsi`s LollaPalooza Sponsorship Campaign «Skydive to Festivals» .

To recreate the shape and map of the original scenario was a big task, but creating the whole environment with thousands of people and developing the real elements of the original festival done in Chile, left us no option but to free fall to CGI.

THOUSANDS OF PEOPLE, ONE COMPUTER

Graphic technology gives us a creative freedom unprecedented in the history of art. Generating thousands of characters of both sexes, with different costumes and in various positions allowed us to organize the public in a natural way respecting densities and agglomerations.

WE DID

  • Analysis of real festival location and stage
  • Development of 3D scene: stage, dome, trees, tents, etc.
  • 3D Crowd
  • Creative Retouching & Digital Illustration of scene
  • Creative Retouching and Post Production of charachters delivered by agency
  • Overall Post Production