Where will your ride take you?

That is the question that Green Chameleon agency asked to  Bristol`s city commuters.

Directly from  UK we were commissioned to create a CGI print ad for their client Better By Bike, an organization that promotes cycling as the main transport for Bristol City in England.

The main idea is to show a transition of two worlds, one that represents a colder and rougher situation, that to the right starts fading into a more  gentle place to be.